We collaborate with you to carefully plan in-store customer shopping experiences and journeys.
We create the infrastructure to hold your products and display them in a fashion that captures shoppers’ attention.
We meticulously strategize all brand communications in store to visitors, thus making a strong impression on them.
We carefully use ambient lighting to set visitors at ease and to highlight key products or offers.
We assist to integrate smart technologies in your store without disturbing the shopper’s experience.
We implement colour theory in store to direct shoppers’ actions and strategically communicate messages.
On average, a new shopper spends 3-7 seconds at your entrance deciding whether to enter. This is why the design, layout and messaging of the entrance of your store is critical. Ideally, a shopper’s attention will be caught by your storefront while the quality of your products or offers should be clearly conveyed. Here at Visual ID, we will assist you to create a pleasing, inviting and functional storefront to increase footfall to your store.
Every well planned retail store has a strategic shopper flow behind it. Retail interior designers carefully craft different environmental components to guide shoppers from the moment they enter the store. This helps to craft an optimised shopping experience, inducing them to spend more time in the store and to interact with products or offers. Here at Visual ID, we closely collaborate with you to craft such shopping experiences and extensively test them out.
The moment of truth, also known as the checkout point, is the make or break point in your store. At this time, customers would be intended on purchasing your products, yet a poor checkout experience can hinder this. Be it confusing directions, poor arrangement or overly long queues, your store may be losing sales. This is why careful planning for the checkout experience is absolutely important. Here at Visual ID, we help you to plan out a smooth and hassle-free checkout process for your shoppers.
When it comes to retail interior design, it is always important to place the shopper at the center of all your plans. 2 levels of communication needs to take place. Firstly, the brand’s messaging and product offerings’ selling points need to be effectively highlighted to shoppers. Secondly, clear and easy directional cues need to be given to shoppers to prevent confusion or missed areas.
Most importantly, tests need to be carried out to ensure that the ideal interior design has been created. Here is where Visual ID’s team of experienced retail interior designers come into play. With multiple awards in our portfolio, Visual ID – your interior design consultant, is your one-stop solution for all your interior needs.